The Workshop:

Pricing and Design

No-frills. No fluff. Nitty Gritty Workshop

with Amy Nicole Floral and Sweet Root Village

Our workshop is inspired by the shared passion for profitability and great design!

Our mission

Yup, we casually refer to our education approach as “fire hosing you” because with our collective decades of education and experience we have SO MUCH to share with you! This will be a valuable investment no matter what your design level or years in business.

Packed full with loads of valuable information, Sweet Root Village and Amy Nicole Floral will discuss profitable business practices and hands-on design of centerpieces, bouquets, and installation techniques*.
 
We’re doing it. We’re gonna “fire hose you!” Huh?

*Washington D.C. and Dallas workshops only.

Meet Your Hosts

Care and Handling Best Practices
Principles of Design
Color Theory
Foam Free Mechanics
Loose and Airy Bridal Bouquets
Artful Centerpieces
Individualized Live Critiques

Design

Staffing for Success
Pricing for Profit
Ordering and Recipe Writing
Managing and Hiring Strategies
Scaling Your Business

Business

/Amy Nicole Floral

/Sweet Root Village

we'll explore

*Washington D.C. and Dallas workshops only.

We'll also Explore

Installation Mechanics and Design*
Marketing, Social Media & Photography Best Practices*
Writing Copy that Converts and Individualized Website Critique with Rosewater Studio*
Professional Headshots of You and Your Finished Work
Light Breakfast and Lunch Each Day
Welcome Dinner on First Evening
Our Favorite Tools and Materials Needed

Workshop Subjects

Rachel and Lauren will be leading and teaching all about the business of flowers and leading your through their favorite installation tips and tricks through! You will be guided through a classroom style session that will cover pricing flowers for profitability, staffing, workflow, practice hands on recipe writing, and so much more.

The SRV ladies will be answering your burning business questions in a tell all Q&A where we will dig in to your individual business questions and nothing is off the table! You will learn loads of actionable tools and ideas to apply to your business right away.

/Sweet Root Village

Amy will be leading and teaching her in depth approach to artfully inspired loose and airy floral designs. You will be guided in two hands on design sessions learning Amy’s techniques to achieving lightweight, artful, hand tied bouquets and lush centerpieces full of airy movement.

Amy’s comprehensive approach to design is rooted in key fundamentals and she is passionate about empowering you to better understand your work and learn new ways to improve your design techniques. Key themes covered are; how to design more intentionally and with profitability in mind, techniques to working with color, how to not overstuff your designs, how to avoid bulky bouquets and designing with loose and airy movement.

/Amy Nicole Floral

Amy Balsters

RACHEL       LAUREN

and

Your Hosts

What Past Students Are Saying

"I've never been to a more honest and informative workshop. Rachel and Lauren are incredibly open and selfless when it comes to breaking down their pricing strategy! They discuss installments, recipes, and have a truly open and honest conversation and Q&A session where you can ask them anything! This portion of the workshop was extremely important to learning how to remain profitable in the floral industry.

The two most important lessons in this workshop that I STILL remember and apply to this day are the color theory and individual feedback sessions with Amy. Amy really broke down color theory to where I now understand how to pick the right colors and transitional shades for a palette! The time Amy spent giving us individual feedback for our designs - was incredible! This feedback and time was incredibly helpful and unique! Amy is incredibly honest, raw and refreshing! Everything you feel as a designer - she expresses it and reinforces the idea that your feelings and thoughts are valid. SO basically a therapy session and a design lesson in one!"

/Aqsa Zafar, DESIGNER/

/Meg Owen, DESIGNER/

"This workshop was fantastic and so helpful. Amy designed a centerpiece the first morning and the next day she did a bridal bouquet. During the foam free centerpiece design session, Amy took time to carefully explain everything she did during the design process, such as the placement of each flower or piece of greenery, why it was leaning in a certain direction, the lines she was creating, why she was putting certain colors in particular places, and what purpose each stem served. Throughout the entire workshop she was warm, friendly and so approachable. I could go on and on about ways Amy helped me in my business, but this could end up being 10 pages long. 

Lauren and Rachel of Sweet Root Village are amazing designers and brilliant business women. I could carry on forever about all the things I learned, but it was so just so much! They shared in great detail, how they go about pricing, what program they use and how it helps with figuring out the cost of everything during the proposal. It sounds like a real timesaver and makes everything so much faster. This workshop is the best investment I have made in my business this year."

January 28-30, 2020

Washington, D.C.

Taking place at Sweet Root Village's gorgeous design studio, over 3 full days we will discuss profitable business practices, hands on design of artful centerpieces, loose and airy bouquets, installation techniques (all the rage), foam free techniques and SO MUCH MORE.

Professional headshots are included along with shots of your completed work by Kim Branagan, a custom website review with Rosewater Studios and loads of useful, real world talks on the day in and day out of “doing wedding and event flowers”. We cover loads of fundamentals to help your business thrive and take your design work to the next level. 

We have exactly 16 SEATS available for this workshop. The smaller class size allows us to dig in and work with you to grow and improve your business. 

$3,495 / Buy Now

Our days are jam packed!

Each day we’ll start off with a light breakfast and jump right in to the nitty gritty of running a profitable business and understanding how good design work is cultivated and created. We hold nothing back and share all the things that have helped us grow in our businesses. You will get personalized critiques of your work in the hands on portions to help you understand any roadblocks you are facing while designing and how to overcome them to achieve more successful designs (Amy’s favorite part!).

During the business presentations and casual lunches, (no stuffy awkward conversations here), we pull back the veil and have real talk about our paths and growth as businesses, the good, bad and sometimes ugly. We laugh, some have cried (mostly happy tears) and we discuss your unique business challenges and talk through how to overcome them.

We are confident that this will be a valuable investment no matter what your design level or years in business, our past students have told us just that!

This is the heartbeat of our workshop, it’s all about YOU and we can’t wait to meet you!

March 3-5, 2020

Dallas, Texas

Taking place at Sweet Root Village's gorgeous design studio, over 3 full days we will discuss profitable business practices, hands on design of artful centerpieces, loose and airy bouquets, installation techniques (all the rage), foam free techniques and SO MUCH MORE.

Professional headshots are included along with shots of your completed work by Kate Panza, a custom website review with Rosewater Studios and loads of useful, real world talks on the day in and day out of “doing wedding and event flowers”. We cover loads of fundamentals to help your business thrive and take your design work to the next level. 

We have exactly 16 SEATS available for this workshop. The smaller class size allows us to dig in and work with you to grow and improve your business. 

$3,495 / Buy Now

Our days are jam packed!

Each day we’ll start off with a light breakfast and jump right in to the nitty gritty of running a profitable business and understanding how good design work is cultivated and created. We hold nothing back and share all the things that have helped us grow in our businesses. You will get personalized critiques of your work in the hands on portions to help you understand any roadblocks you are facing while designing and how to overcome them to achieve more successful designs (Amy’s favorite part!).

During the business presentations and casual lunches, (no stuffy awkward conversations here), we pull back the veil and have real talk about our paths and growth as businesses, the good, bad and sometimes ugly. We laugh, some have cried (mostly happy tears) and we discuss your unique business challenges and talk through how to overcome them. 

We are confident that this will be a valuable investment no matter what your design level or years in business, our past students have told us just that!

This is the heartbeat of our workshop, it’s all about YOU and we can’t wait to meet you!

July 21-22, 2020

Miami, Florida

Taking place at Ever After’s Florida based design studio, over 2 full days we will discuss profitable business practices, hands on design of artful centerpieces, loose and airy bouquets, foam free techniques and SO MUCH MORE.

Professional headshots are included along with shots of your completed work and loads of useful, real world talks on the day in and day out of “doing wedding and event flowers”. We cover loads of fundamentals to help your business thrive and take your design work to the next level.

We have exactly 16 SEATS available for this workshop. The smaller class size allows us to dig in and work with you to grow and improve your business. 

$2,495 / Buy Now

Our days are jam packed!

Each day we’ll start off with a light breakfast and jump right in to the nitty gritty of running a profitable business and understanding how good design work is cultivated and created. We hold nothing back and share all the things that have helped us grow in our businesses. You will get personalized critiques of your work in the hands on portions to help you understand any roadblocks you are facing while designing and how to overcome them to achieve more successful designs (Amy’s favorite part!).

During the business presentations and casual lunches, (no stuffy awkward conversations here), we pull back the veil and have real talk about our paths and growth as businesses, the good, bad and sometimes ugly. We laugh, some have cried (mostly happy tears) and we discuss your unique business challenges and talk through how to overcome them. 

We are confident that this will be a valuable investment no matter what your design level or years in business, our past students have told us just that!

This is the heartbeat of our workshop, it’s all about YOU and we can’t wait to meet you!

Is this for you?

You struggle with knowing what to charge for your floral designs or are finding that you are just generally not profitable.

You’re overspending or overstuffing arrangements.

You’re still figuring out ordering and sourcing your materials.

You can’t quite land that loose, light, and airy movement in your arrangements and bouquets.

You struggle with adding or balancing color in your designs.

You want the mechanics of great installations and how to buy, prepare and design them. 

You want foundational techniques for building impressive installations.

You want to learn more foam free approaches to your design work.

You want individualized critiques and helpful feedback of your work, in real time.

You want actionable tools and ideas that will help your business.

This might not be the best fit for you if:

You’re OKAY with not being profitable (as this is an area of focus).

You prefer a more openhanded approach to ordering and designing
that doesn’t involve structure or recipes. (This is the key to profit in our humble opinion!)

You don’t want to explore design styles and color theory and learn how to create well balanced floral designs. (Again – maybe not your cup of tea, that’s totally cool man!)

01

Are Accommodations Included?

Accommodations and travel are not included but once registered, we will be sending you our top picks for places to stay nearby each location! We are always happy to discuss partnering you up with someone also attending to share room, board and transportation. 

02

Parking and transportation?

Transportation is not included but we will be sending out our top picks for places to stay nearby each location to make getting to each respective location easy! We are always happy to discuss partnering you up with someone also attending to share room, board and transportation. 

03

Are Payment Plans Available?

Payment plans are available for a small fee and we are happy to discuss that on an individual basis. Please reach out to amynicolefloral@gmail.com to discuss! 

04

Can you accommodate dietary restrictions?

We sure can and do our best, past students (and even Amy) have had them so we make our best effort to ensure that you have options to eat. Once registered, we will discuss via email! 

05

What if something comes up and I can't Attend?

Due to the nature of our event, we are not able to issue refunds, tickets are however transferable. 

06

Still have questions?

More questions, no problem! Just send them over to Amy at amynicolefloral@gmail.com, we are more than happy to answer any questions you may have! 

Frequently Asked Questions