with Amy Nicole Floral and Sweet Root Village

No Fluff, Nitty Gritty Workshop

Pricing and Design

The Workshop:

Our workshop is inspired by a shared passion for profit and great design!

our mission

Packed full with loads of valuable information, Sweet Root Village and Amy Nicole Floral will discuss profitable business practices and hands-on design of centerpieces, bouquets, and installation techniques*.
 
We’re doing it. We’re gonna “fire hose you!” Huh?

Yup, we casually refer to our education approach as “fire hosing you” because with our collective decades of education and experience we have SO MUCH to share with you! This will be a valuable investment no matter what your design level or years in business.

*Washington D.C. and Dallas workshops only.

We'll Explore

Design

/Amy Nicole Floral

Care and Handling Best Practices
Principles of Design
Color Theory
Foam Free Mechanics
Loose and Airy Bridal Bouquets
Artful Centerpieces
Individualized Live Critiques

Business

/Sweet Root Village`

Staffing for Success
Pricing for Profit
Ordering and Recipe Writing
Managing and Hiring Strategies
Scaling Your Business

Also Included

Installation Mechanics and Design*
Marketing, Social Media & Photography Best Practices*
Writing Copy that Converts and Individualized Website Critique with Rosewater Studio*
Professional Headshots of You and Your Finished Work
Light Breakfast and Lunch Each Day
Welcome Dinner on First Evening
Our Favorite Tools and Materials Needed

*Washington D.C. and Dallas workshops only.

Meet Your Hosts

Your Hosts

Amy Balsters

/Amy Nicole Floral

Amy will be leading and teaching her in depth approach to artfully inspired loose and airy floral designs. You will be guided in two hands on design sessions learning Amy’s techniques to achieving lightweight, artful, hand tied bouquets and lush centerpieces full of airy movement.

Amy’s comprehensive approach to design is rooted in key fundamentals and she is passionate about empowering you to better understand your work and learn new ways to improve your design techniques. Key themes covered are; how to design more intentionally and with profitability in mind, techniques to working with color, how to not overstuff your designs, how to avoid bulky bouquets and designing with loose and airy movement.

Rachel        Lauren

/Sweet Root Village`

and

Rachel and Lauren will be leading and teaching all about the business of flowers and leading your through their favorite installation tips and tricks through! You will be guided through a classroom style session that will cover pricing flowers for profitability, staffing, workflow, practice hands on recipe writing, and so much more.

The SRV ladies will be answering your burning business questions in a tell all Q&A where we will dig in to your individual business questions and nothing is off the table! You will learn loads of actionable tools and ideas to apply to your business right away.

Workshop Subjects

"Within the first ten minutes of the workshop I felt that flying from Florida to Virginia and investing in this workshop was was already worth it. I appreciated that they didn't fill the hours of the workshop with fluff."

AMBER VEATCH
Amber Veatch Designs

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"Having attended a number of workshops and online learning, I found this workshop to be a great value and I made some great flower friends!"

KATIE BENNETT
Macs Floral

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"After being in business for nine years, I decided that this year would be the year.There were so many "lightbulb" and "ah-ha!" moments. No question went unanswered, and each optional critique was given with 100% love and intent to make us better designers! This workshop was truly life changing for my business and for my soul!

STACY BOWEN
Stacy Bowen Floral Design

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"I now understand how to pick the right colors and transitional shades for a palette! I've never been to a workshop where the instructor gave individual feedback to each person! I've NEVER seen any other company (floral or not) be that transparent and willing to share so much about their business. The pricing part was INCREDIBLY valuable and new, as I've never seen any other workshop offer pricing information to this degree."

AQSA ZAFAR
Budding Floral Designer

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"Now when I am designing I am using fewer stems for each design. I move things around instead of adding more flowers. I am increasing my profitability. I don’t panic anymore! It takes me far less time than it used to. I am saving money by not spending so much time on the bride’s bouquet, and also using fewer stems. I could go on and on about ways Amy helped me in my business, but this could end up being 10 pages long. I could carry on forever about all the things I learned, but it was so just so much!

MEG OWEN
Meg Owen Floral Design

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Kind Words

Within the first ten minutes of the workshop I felt that flying from Florida to Virginia and investing in this workshop was was already worth it. The information Amy, Rachel and Lauren shared was full of incredible skills and knowledge that I couldn't wait to implement in my business. I appreciated that they didn't fill the hours of the workshop with fluff. I didn't feel like they held back, something I see so often in the wedding education market. They were vulnerable about sharing what they have learned along the way and were completely approachable throughout the workshop. I felt comfortable asking them the hard questions and appreciated their enthusiasm in helping me and the other attendees. I would highly recommend attending their workshop as a great investment in your business and yourself. 

Amy, Rachel & Lauren were a joy to meet and learn from! I was lucky to have met Amy at a workshop years ago as a fellow attendee and she shared some words with me that never left - I needed to be kinder to myself and she had no idea the impact of that comment and how it would shape me going forward. I was also lucky to have experienced Sweet Root through their mentoring program and it reinforced what I subconsciously already knew but needed to be reminded of! After several years in the business I needed some time away. As floral designers we tend to be so detail oriented that often the bigger picture can be harder to see. Their workshop allowed me to step back and visualize the bigger picture. Thanks to a local grant I was able to take an employee with me so she could soak in the knowledge and get some hands on critique from someone either than me! It was invaluable to have that chance to learn in an open and honest setting. Having attended a number of workshops and online learning, I found this workshop to be a great value and I made some great flower friends! Thank you ladies for your guidance and unending dedication to your craft.  

"After being in business for nine years, I decided that this year would be the year that I would invest in education. I knew I wanted to attend a workshop that spoke to the business side of the business as well as the design side. The "Pricing and Design" workshop led by Amy Nicole Florals and Sweet Root Village could not have been a more perfect fit for me! Besides learning invaluable time saving design skills and techniques, I learned how to properly price my services and products, how to hire my weaknesses, and how to organize and streamline my ordering process. I was also able to form strong connections with the other designers. There were so many "lightbulb" and "ah-ha!" moments within the two day workshop as well as truly raw, emotional, and vulnerable moments that served as a sort of thread that wove through and bound the hearts of our group! Not knowing who my classmates would be, I arrived to the workshop excited, eager, and slightly nervous. What I found was a group of incredible people from all walks of life, backgrounds, and skill levels who began the workshop as strangers and ended as friends and design peers. Amy, Lauren, and Rachel each have a gift for teaching and for making each student feel confident, inspired, welcome, and accepted. No question went unanswered, and each optional critique was given with 100% love and intent to make us better designers! This workshop was truly life changing for my business and for my soul! Whether you are thinking about a career in floral and/or event design or you are a seasoned designer, I promise that you will walk away from the "Pricing and Design" workshop with a wealth of knowledge, a new found group of friends, and a very full heart!"

Design: The two most important lessons in this workshop that I STILL remember and apply to this day are the color theory and individual feedback sessions with Amy. Amy really broke down color theory to where I now understand how to pick the right colors and transitional shades for a palette! She explains everything so simply that you begin to apply color theory to everything in your life! The time Amy spent giving us individual feedback for our designs - was incredible! I've never been to a workshop where the instructor gave individual feedback to each person! This feedback and time was incredibly helpful and unique! I would sign up for this workshop again just to get that one on one time with the instructor! Amy is incredibly honest, raw and refreshing! Everything you feel as a designer - she expresses it and reinforces the idea that your feelings and thoughts are valid. SO basically a therapy session and a design lesson in one!

Pricing: I've never been to a more honest and informative workshop. Rachel and Lauren are incredibly open and selfless when it comes to breaking down their pricing strategy! They discuss installments, recipes, and have a truly open and honest conversation and Q&A session where you can ask them anything! I've NEVER seen any other company (floral or not) be that transparent and willing to share so much about their business. This part was INCREDIBLY valuable and new as I've never seen any other workshop offer pricing information to this degree. This portion of the workshop was extremely important to learning how to remain profitable in the floral industry. In addition to the breakdown, Lauren and Rachel really reinforce the idea of not selling yourself short. It's important to price correctly so you can remain profitable but also stay true to the value and effort of your work.

Amy designed a centerpiece the first morning and the next day she did a bridal bouquet. During the foam free centerpiece design session, Amy took time to carefully explain everything she did during the design process, such as the placement of each flower or piece of greenery, why it was leaning in a certain direction, the lines she was creating, why she was putting certain colors in particular places, and what purpose each stem served. She doesn’t waste a thing. Pieces of greenery that ended up on the floor were picked up and used if at all possible. Throughout the entire workshop she was warm, friendly and so approachable. She helped us all feel relaxed and comfortable, and reminded us that if we are comparing ourselves to others as we work, and become self critical it diminishes our creativity. Even though I am aware of that it was good hearing it from her. 
 
After we did our designs, Amy critiqued each one. She “critiques” in such a way that you are dying to hear what she has to say. She is so positive, and without being critical she made the most wonderful suggestions about everyone’s arrangements. In the past, if I didn’t like my arrangement, I would get frustrated and probably add more flowers to fix a problem. I don’t think Amy ever added flowers to anyone’s designs. She pretty much consistently took quite a few flowers out. She emphasized that each stem in your arrangement should have a purpose. If it doesn’t have a purpose you should take it out. With quickly moving things around and frequently taking out stems, she was able to make each design have movement, and be loose and airy. I couldn’t believe how much easier it was, and less expensive than adding more flowers. It’s pretty obvious that the more flowers you put in an arrangement or bouquet the more it is going to cost you to make, so it hurts your profitability. 

Now when I am designing I am using fewer stems for each design. I critique each design and take out anything that doesn’t have a purpose, and I move things around instead of adding more flowers. I am increasing my profitability. I am also buying fewer stems! 

Amy pointed out how tense my hands were when I was designing a bouquet. For me, designing the bride’s bouquet has always been the most stressful part of doing weddings. It is such an important piece that will be photographed so much. Amy told me I was overthinking it, and I didn’t need to worry so much about the placement of each flower early in the design. She also has a great trick for loosely keeping a bouquet together without tape, so that you can do some final movements before taping.

I used to agonize over every bridal bouquet, sometimes doing them over. I don’t panic anymore over the bride’s bouquet. It is actually fun creating them, and my freelancers were surprised that something I used to approach

with dread, I enjoy and it takes me far less time than it used to. I am saving money by not spending so much time on the bride’s bouquet, and also using fewer stems. I could go on and on about ways Amy helped me in my business, but this could end up being 10 pages long.

Lauren and Rachel of Sweet Root Village are amazing designers and brilliant business women. I could carry on forever about all the things I learned, but it was so just so much! They shared in great detail, how they go about pricing, what program they use and how it helps with figuring out the cost of everything during the proposal. It sounds like a real timesaver and makes everything so much faster. They also talked about figuring out stem counts which had always been hard for me. I often bought too much, because I was afraid I wouldn’t have enough. I hate to admit that I haven’t always had all my flowers picked out for each wedding before the season begins. I end up designing for one wedding while I may be figuring out which flowers I need for the next. After their workshop I have developed a “do it now” approach, rather than “why do today what you can put off till tomorrow.” It makes running a business so much easier, and things don’t pile up. I am also more confident that I am ordering the right number of stems. 

Another thing they helped me with is figuring out cost when doing weddings where I am doing lots of onsite installations with smilax and flowers. Greenery is such a big trend, and I had trouble with the labor cost when I am mostly doing just all the personals before the day of, but on the day of the wedding we are doing hanging installations, arbors, staircases and tons of tables with Smilax and greenery. I am doing bigger weddings all the time, and I was pretty much self taught so this was so helpful. They helped me determine how many bags of Smilax I need for an upcoming wedding. I knew how much I needed for an arbor before, but now I won’t have trouble with other installations.

Lauren and Rachel also shared great sourcing information for flowers and hard goods. They have an amazing team, and they shared how they started their business, how they built their business and how they built their team, and how they go about hiring for wedding set ups and breakdowns. They are also masters of storage, which was great to learn about. I loved this workshop so much that I did their next workshop, The Foraged Collective, with Roadside Blooms. These two workshops are the best investment I have made in my business this year. 

Thanks again for putting on this workshop, I truly loved it, and met so many nice people on the business that I am now in touch with. That’s one benefit I didn’t mention, but I had to stop at some point, lol. You all are the best! Thanks for your generosity in sharing! I want to know about all future workshops. 

Amy designed a centerpiece the first morning and the next day she did a bridal bouquet. During the foam free centerpiece design session, Amy took time to carefully explain everything she did during the design process, such as the placement of each flower or piece of greenery, why it was leaning in a certain direction, the lines she was creating, why she was putting certain colors in particular places, and what purpose each stem served. She doesn’t waste a thing. Pieces of greenery that ended up on the floor were picked up and used if at all possible. Throughout the entire workshop she was warm, friendly and so approachable. She helped us all feel relaxed and comfortable, and reminded us that if we are comparing ourselves to others as we work, and become self critical it diminishes our creativity. Even though I am aware of that it was good hearing it from her. 
 
After we did our designs, Amy critiqued each one. She “critiques” in such a way that you are dying to hear what she has to say. She is so positive, and without being critical she made the most wonderful suggestions about everyone’s arrangements. In the past, if I didn’t like my arrangement, I would get frustrated and probably add more flowers to fix a problem. I don’t think Amy ever added flowers to anyone’s designs. She pretty much consistently took quite a few flowers out. She emphasized that each stem in your arrangement should have a purpose. If it doesn’t have a purpose you should take it out. With quickly moving things around and frequently taking out stems, she was able to make each design have movement, and be loose and airy. I couldn’t believe how much easier it was, and less expensive than adding more flowers. It’s pretty obvious that the more flowers you put in an arrangement or bouquet the more it is going to cost you to make, so it hurts your profitability. 

Now when I am designing I am using fewer stems for each design. I critique each design and take out anything that doesn’t have a purpose, and I move things around instead of adding more flowers. I am increasing my profitability. I am also buying fewer stems! 

Amy pointed out how tense my hands were when I was designing a bouquet. For me, designing the bride’s bouquet has always been the most stressful part of doing weddings. It is such an important piece that will be photographed so much. Amy told me I was overthinking it, and I didn’t need to worry so much about the placement of each flower early in the design. She also has a great trick for loosely keeping a bouquet together without tape, so that you can do some final movements before taping.

I used to agonize over every bridal bouquet, sometimes doing them over. I don’t panic anymore over the bride’s bouquet. It is actually fun creating them, and my freelancers were surprised that something I used to approach with dread, I enjoy and it takes me far less time than it used to. I am saving money by not spending so much time on the bride’s bouquet, and also using fewer stems. I could go on and on about ways Amy helped me in my business, but this could end up being 10 pages long.

Lauren and Rachel of Sweet Root Village are amazing designers and brilliant business women. I could carry on forever about all the things I learned, but it was so just so much! They shared in great detail, how they go about pricing, what program they use and how it helps with figuring out the cost of everything during the proposal. It sounds like a real timesaver and makes everything so much faster. They also talked about figuring out stem counts which had always been hard for me. I often bought too much, because I was afraid I wouldn’t have enough. I hate to admit that I haven’t always had all my flowers picked out for each wedding before the season begins. I end up designing for one wedding while I may be figuring out which flowers I need for the next. After their workshop I have developed a “do it now” approach, rather than “why do today what you can put off till tomorrow.” It makes running a business so much easier, and things don’t pile up. I am also more confident that I am ordering the right number of stems. 

Another thing they helped me with is figuring out cost when doing weddings where I am doing lots of onsite installations with smilax and flowers. Greenery is such a big trend, and I had trouble with the labor cost when I am mostly doing just all the personals before the day of, but on the day of the wedding we are doing hanging installations, arbors, staircases and tons of tables with Smilax and greenery. I am doing bigger weddings all the time, and I was pretty much self taught so this was so helpful. They helped me determine how many bags of Smilax I need for an upcoming wedding. I knew how much I needed for an arbor before, but now I won’t have trouble with other installations.

Lauren and Rachel also shared great sourcing information for flowers and hard goods. They have an amazing team, and they shared how they started their business, how they built their business and how they built their team, and how they go about hiring for wedding set ups and breakdowns. They are also masters of storage, which was great to learn about. I loved this workshop so much that I did their next workshop, The Foraged Collective, with Roadside Blooms. These two workshops are the best investment I have made in my business this year. 

Thanks again for putting on this workshop, I truly loved it, and met so many nice people on the business that I am now in touch with. That’s one benefit I didn’t mention, but I had to stop at some point, lol. You all are the best! Thanks for your generosity in sharing! I want to know about all future workshops. 

During the business presentations and casual lunches, (no stuffy awkward conversations here), we pull back the veil and have real talk about our paths and growth as businesses, the good, bad and sometimes ugly. We laugh, some have cried (mostly happy tears) and we discuss your unique business challenges and talk through how to overcome them.

We are confident that this will be a valuable investment no matter what your design level or years in business, our past students have told us just that!

This is the heartbeat of our workshop, it’s all about YOU and we can’t wait to meet you!

Each day we’ll start off with a light breakfast and jump right in to the nitty gritty of running a profitable business and understanding how good design work is cultivated and created. We hold nothing back and share all the things that have helped us grow in our businesses. You will get personalized critiques of your work in the hands on portions to help you understand any roadblocks you are facing while designing and how to overcome them to achieve more successful designs (Amy’s favorite part!).

Our days are jam packed!

We have exactly 16 SEATS available for this workshop. The smaller class size allows us to dig in and work with you to grow and improve your business. 

$3,495 / Buy Now

Taking place at Sweet Root Village's gorgeous design studio, over 3 full days we will discuss profitable business practices, hands on design of artful centerpieces, loose and airy bouquets, installation techniques (all the rage), foam free techniques and SO MUCH MORE.

Professional headshots are included along with shots of your completed work by Kim Branagan, a custom website review with Rosewater Studio and loads of useful, real world talks on the day in and day out of “doing wedding and event flowers”. We cover loads of fundamentals to help your business thrive and take your design work to the next level. 

LEARN MORE

January 28-30, 2020

Washington, D.C.

Thank you to our Sponsors

Dallas, Texas

Taking place at The Floral Bar's gorgeous design studio, the 2 day workshop will discuss profitable business practices, hands on design of artful centerpieces, loose and airy bouquets, foam free techniques and SO MUCH MORE. Interested in the 3 day workshop? It includes everything in the 2 day PLUS a third full day of individual website/branding reviews with Rosewater Studio, installations, marketing and social media strategy!

Professional headshots are included along with shots of your completed work by Kate Panza. We cover loads of fundamentals to help your business thrive and take your design work to the next level. 

LEARN MORE

We have exactly 16 SEATS available for this workshop. The smaller class size allows us to dig in and work with you to grow and improve your business. 

March 3-5, 2020

$2,895 / 3-Day

$2,295 / 2-Day

Thank you to our Sponsor

We have exactly 16 SEATS available for this workshop. The smaller class size allows us to dig in and work with you to grow and improve your business. 

$2,495 / Buy Now

Taking place at Ever After’s Florida based design studio, over 2 full days we will discuss profitable business practices, hands on design of artful centerpieces, loose and airy bouquets, foam free techniques and SO MUCH MORE.

Professional headshots are included along with shots of your completed work and loads of useful, real world talks on the day in and day out of “doing wedding and event flowers”. We cover loads of fundamentals to help your business thrive and take your design work to the next level.

LEARN MORE

July 21-22, 2020

Miami, Florida

Thank you to our Sponsor

You want the mechanics of great installations and how to buy, prepare and design them. 

You want foundational techniques for building impressive installations.

You want to learn more foam free approaches to your design work.

You want individualized critiques and helpful feedback of your work, in real time.

You want actionable tools and ideas that will help your business.

You struggle with knowing what to charge for your floral designs or are finding that you are just generally not profitable.

You’re overspending or overstuffing arrangements.

You’re still figuring out ordering and sourcing your materials.

You can’t quite land that loose, light, and airy movement in your arrangements and bouquets.

You struggle with adding or balancing color in your designs.

This might not be the best fit for you if:

You’re OKAY with not being profitable (as this is an area of focus).

You prefer a more openhanded approach to ordering and designing that doesn’t involve structure or recipes. (This is the key to profit in our humble opinion!)

You don’t want to explore design styles and color theory and learn how to create well balanced floral designs. (Again – maybe not your cup of tea, that’s totally cool man!)

Is this for you?

Frequently Asked Questions

06

More questions, no problem! Just send them over to Amy at amynicolefloral@gmail.com, we are more than happy to answer any questions you may have! 

Still Have Questions

05

Due to the nature of our event, we are not able to issue refunds, tickets are however transferable.

WHAT IF SOMETHING COMES UP AND I CAN'T ATTEND?

04

We sure can and do our best, past students (and even Amy) have had them so we make our best effort to ensure that you have options to eat. Once registered, we will discuss via email! 

CAN YOU ACCOMMODATE DIETARY RESTRICTIONS?

03

Payment plans are available for a small fee and we are happy to discuss that on an individual basis. Please reach out to amynicolefloral@gmail.com to discuss! 

ARE PAYMENT PLANS AVAILABLE?

02

Transportation is not included but we will be sending out our top picks for places to stay nearby each location to make getting to each respective location easy! We are always happy to discuss partnering you up with someone also attending to share room, board and transportation. 

PARKING AND TRANSPORTATION?

01

Accommodations and travel are not included but once registered, we will be sending you our top picks for places to stay nearby each location! We are always happy to discuss partnering you up with someone also attending to share room, board and transportation. 

Are Accommodations Included?

Saffron Avenue

Willow Template Design & Semi-Custom Brand Design by

Bijou Creative

Web Design Customization by

Bonnie Sen Photography

Photography by

Lynette Boyle Photography